Monday, July 30, 2012

The Year of the Mobile Olympics

This year there are so many options to stay in touch with the Olympics.  NBC has embraced this and has partnered with Adobe to continue to be the premiere source for Olympic coverage.

NBC Olympics Live Extra
The NBC Olympics Live Extra app will live stream every athletic competition for the first time ever. In all, the app will live stream more than 3,500 total programming hours, including every athletic competition, all 32 sports, the awarding of all 302 medals as well as event rewinds. NBC Olympics Live Extra will also live stream the Olympic content that airs on the four NBCU cable channels – NBC Sports Network, MSNBC, CNBC and Bravo.
In another first, NBC Olympics Live Extra will provide multiple concurrent streams for select sports, such as gymnastics (each apparatus), track and field (each event), and tennis (up to five courts). For example, during a session of track and field, instead of viewing only a single feed that moves from event to event, a user can choose to watch a stream dedicated to a specific event, such as the long jump or javelin.

The vast majority of live stream content on NBC Olympics Live Extra will only be available to verified cable or satellite customers . In order to access the live stream content, existing cable, satellite and telco customers should follow these verification procedures (note: customers must subscribe to a video tier that includes both CNBC and MSNBC): Download the NBC Olympics Live Extra app
  • Open the app
  • Tap the “Touch Here & Get Ready” callout
  • Select your cable, satellite or telco provider
  • Enter the username and password that corresponds with your account
  • You are signed in throughout the Games on that device! 
Install The NBC OLYMPICS LIVE EXTRA App from BAM 


NBC Olympics
While NBC Olympics Live Extra will be the mobile and tablet home for live stream content, the NBC Olympics app will be the home for everything else Olympics, including short-form highlights, event schedules, TV and online listings, results, athlete profiles, columns and the new Primetime Companion feature.
The Primetime Companion is the ultimate complementary, second-screen experience for NBC's nightly primetime Olympic broadcast. Users can go deeper into the broadcast with trivia, polls, slideshows, videos and athlete bios all synced with what is being presented on NBC. The companion will also allow users to share the primetime experience with friends and family through a series of social tools connected through Facebook and Twitter. Synched to each device’s clock, the Primetime Companion will automatically appear when a user opens the app during NBC’s primetime broadcast.

Install the NBC Olympics App from BAM 

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