Tuesday, August 21, 2012

Ruairi McGuckin named Vice President of Marketing for SGN

SGN, a leading developer of cross-platform games on social and mobile platforms, today announced the hiring of Ruairi McGuckin as Vice President of Marketing. McGuckin brings with him almost a decade of mobile content marketing and user-acquisition experience at leading mobile companies.  He will be responsible for user acquisition and marketing for SGN’s catalog of cross-platform games on mobile devices, social networks, and web browsers.

“With the success of our cross-platform games, our next area of investment is focusing on building a world-class user acquisition machine,” said Colin Digiaro, COO, SGN. “Having a marketing veteran like Ruairi who understands the nuances of user acquisition in today's rapidly evolving gaming landscape adds a critical layer of depth to our management team.”

With previous experience in direct response and B2C, as well as brand marketing, McGuckin adds a breadth of industry knowledge to SGN’s management team. Most recently, McGuckin was the vice president of digital marketing for Jesta Digital, formally known as Fox Mobile Group, where he helped lead the company’s success in capitalizing on the emerging smartphone market.  Earlier in his career McGuckin led marketing for Buongiorno, one of the pioneering European mobile giants that took the U.S. by storm in the early 2000s. 

SGN, which stands for Social Games Network has some really cool games including  Skies Of Glory-Reloaded, Night Of The Living Dead Defense, and the Dress Up! series.

Install Dress Up! Fashion from Best Apps Market for free!

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